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Brand Hero Blueprint

A course that teaches you to tell your brand story.
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Video
Lessons

Hands-On Storytelling Challenges

Guided Storytelling Strategy Templates

Brand Hero Blueprint

  • Level: Beginner
  • Completion time: 40+ hours
  • Video time: 2 hours
  • Storytelling Exercises: 7
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What You'll Create

Valuable Brand Storytelling Assets

Build a foundation for brand storytelling -- define your "why" and your brand values, craft a brand promise statement, and tell your brand origin story.

Audience-Centered Storytelling Tools

Create profiles of your ideal audience personas, map their journey of discovering your brand, and tell stories for each stage of their journey.

Tailored Storytelling Strategy Plan

Identify the types of content and platforms that will reach your ideal audience, and build a schedule for posting strategically.

Transform Stories Into Content

Repurpose your core stories into multiple types of content to reach your ideal audience at the right moment in their customer journey.
See What's Inside

Full Course Contents

Learn from me.

I'm Ben Henry, and this is why you should learn from me.

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